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  • Birgit Karus

Why will TikTok boom in 2020? And how it can benefit your business?

TikTok has grown a lot since 2018, but 2020 will be an epic year for TikTok due to the spread of COVID-19. People are bored at home turning lockdown, especially the younger generations (10-25 y).


What to do with leisure time, when you’re stuck at home? People will spend more time on social media and this is already proven by social media usage growth statistics in February and March 2020.


Why will younger generations move towards TikTok? They want to have fun and all other social media channels are flooded with negative news and scarcity of the virus. They need something to uplift their mood and TikTok with its short videos is perfect for it. TikTok gives them all they need - gamification, music and entertainment, all in one place.


So, is it time for your company to start TikTok marketing?


Let’s see if it’s a fit for your business.


  • TikTok audience


TikTok’s biggest age group in the US is 18-24 year olds, which accounts for 42%. That’s followed by 13-17 year olds at 27%. Age group similarities can be found also in European countries.

If your target audiences match, then it is definitely time for your company to get active in TikTok.


  • What you can do in TikTok?


Take part in TikTok Challenges by posting a video using certain songs in the background or creating a meme using specific hashtags.


Sing along with TikTok Duets. Duets feature allows users to sample another person’s video and add themselves to it. Duets can be collaborations, remixes, playbacks, etc. Artists like Camila Cabello and Tove Lo have used the format to promote their new singles and create wider visibility thanks to their fans' involvement.


Have fun with Cringe Videos. These videos aim to make audiences cringe with awkward and funny moments. Similar concept to the famous Youtube video series “Only possible in Russia” etc.


Share your feedback with React Videos: TikTok has taken this style over from Youtube. Under the share option of someone’s video, users can select “React”. Push the button, record a reaction while the video plays and publish your react video to share your emotions with others.


  • How to use TikTok for marketing purposes?


Branded hashtag challenges


Branded hashtag challenges are currently the most popular approach for brands on TikTok. These campaigns encourage users to create videos around a specific hashtag, often using a specific song or set of dance moves. You can boost the challenge through influencer collaborations, paid ads or having a prize for the winner of the challenge.


Branded lenses


Brands can create 2D and 3D TikTok lenses for users to “try on” and share. This is similar to lenses done in Spark AR for Facebook or Instagram. New lenses are also visible in the Trending section of the Discover tab for 10 days.


Branded songs


Music is a big part of TikTok, because people use TikTok catalog of songs to have background music to their videos. Having a good branded song can really help a campaign take off. PS! As an artist you can also monetize this channel.


Influencer collaborations


TikTok has its own influencer just like Instagram or Youtube has. You can have a branded video in their channel.


In-feed video ads


TikTok Ads Manager platform is still in beta testing and not available for everyone, but we are in the shortlist. Through their Ads Manager, it is possible to make 5-15 second-long video ads and promote your content as in Facebook or Instagram. Ads appear in the “For You” feed and can drive clicks to an internal or external page.


Conclusion - TikTok is a must-have to engage with audiences in the age range from 13 to 25.


TikTok is becoming the main network for the younger generations. It’s like Instagram, Youtube and Facebook combined for the youth. No need to say it will be a powerful social media channel for marketing purposes and I think 2020 is the year to enter. It’s like you’ve started with Facebook advertising in between 2013-2015. Don’t miss the train again.


If you feel, that you need someone to take care of your TikTok marketing campaigns, then feel free to contact our team via email info@nohproduction.eu


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